Making product innovators leading business assets focused on customer value
Deliver new ideas more quickly, at lower cost, aligned with customer and business need
CAN EVERYONE SEE?
To be lean you must all be heading in the same direction. To be agile you must prepare to learn and adapt. Without transparency there is no hope of either.
Deliver clarity for all stakeholders at all times. Deliver transparency deliberately, thoroughly and repeatedly. Make it a goal of the business for each stakeholder, reflect on its success, adjust it accordingly.

WHAT DIRECTION ARE YOU HEADING?
Failure in uncertainty. You do not have to be right but you do have to be clear.
To be lean you need clarity of purpose.
Create and share the vision.
Define what good looks like.
Make it measurable.
To be agile the vision needs to remain flexible.
Challenge the vision with new learning.
Share it, again and again.

WHAT MAKES YOU SPECIAL?
You cannot be great at everything.
To be lean you need clarity of uniqueness.
Decide what makes you special.
Define what good looks like.
Share it.
To be agile you need to expect to evolve.
Play to your strengths.
Consider building new skills.
Consider outsourcing in areas of weakness.

WHO IS THE CUSTOMER?
You cannot do anything for everyone.
To be lean you must know your target customer.
Define the customer their wants and needs.
Share that definition through the organisation.
To be agile you constantly evolve your understanding of the customer.
Continuously revisit, revise and grow your knowledge.
Repeatedly share this information.

Agile is about thinking in layers and remaining flexible. This is a culture, it is not fundamental to label the layers but it is key to allow each layer to inform the layers above, through learning, and below through direction.
Being “Agile” is not an excuse for short term thinking, you still need to have a shared vision and strategy to guide all of the activities below.
Being “Agile” does mean that every time you do a task you should reflect on the task, learn and adjust:
Did it successfully move you towards your goals?
Have you learnt something that might change your goals?
Layers
Layers increase in “resolution” but fundamentally have the same characteristics:
What does a good outcome look like?
It must be possible to share, debate, discuss the outcome, the what not the how, so that everyone shares what good means for themHow will we know it is good?
It needs to be agreed who defines whether “good” has been met, what is the measure, how will it be demonstratedWhen will it be achieved?
We are in business after all, time is a critical part of what “good” looks likeWho is the owner?
Who decides “how”, who is responsible for making it transparent